Music Based Programming

Music Based Programming

Music Based Programming is a playlist built to meet the target audience of a certain radio show. An example of this is BBC Radio 1. They have created a playlist to meet their target audience for the specific shows. The main reason you want your playlist to meet your target audience is that if it doesnt you will lose viewers.

Broadcast Radio

Kiss FMs target audience is 16-40 years and the playlist that is built for this radio show is specifically designed to meet this audience. The main type of music that Kiss FM plays is chart music. This consists of house, pop, hip hop and electro genre of music. Kiss FM also has genre specific shows, these include: Mainroom Mix Session, House of Elise, Dubstep Show and Hip Hop Show. These shows will have different Music Based Programming. The Hip Hop Show will have a playlist built specifically for Hip Hop fans so will include artists such as Eminem, Kanye West, Kendrick Lamar and Jay-Z. Whereas on the Dubstep Show it will have a playlist to match the audience you enjoy Dubstep. The main reason they have different music genre shows to so they can reach out and grab the widest audience possible. Why would they want to reach a wide audience? The increase in listeners increases the chance of advertising opportunities. The more people they have interested in advertising a product or their radio the more chance they have to make profit. So its extremely important that the playlists are selected carefully and with the target audience in mind.

In-store Radio

In-store Radio is what you hear as you enter a shop, for example: clothes shops, game shops and bike shops. They use the same techniques as normal radio. Using their playlist to meet the target audience that buy from their stores. Freestyle Bikes in Crowborough audience has an extremely wide audience. People from the ages of 8 to 70 shop at Freestyle Bikes so a playlist has be carefully selected and the main genre of music Freestyle play is upbeat summer music that gets you motivated to go outside and ride. The reason they would select this type of music is to try and increase sales. The reason that type of music would help sell more products is a summer beat helps bikers get in the mood more summer. It makes them want to buy summer gear, maybe purchase a new bike for the summer or to buy some bling accessories to show off in the summer. It helps get them in the summer mood. This could go for any shop out there but this is what Freestyle Bikes use to encourage customers to splash the cash. Now if Freestyle Bikes played heavy metal music while this could attract a certain audience it most likely wouldn't attract the audience in which Freestyle Bikes sell to. So once again picking the right playlist is essential in In-store radio.

Internet Radio

Internet Radio is typically listened through mobile devices, laptops and PC's. Companies such as Apple have started to implement Internet Radio into their world famous iTunes application. iTunes Radio now its own tab and is being mixed with the music application on the iPhones so you can select various Internet Radio stations to listen to. Instead of using radio waves like the traditional radio stations Internet Radio is streamed and downloaded through the internet.