Screen shot of both audition sessions

 For the staff and student Audition session the editing process was near identical. The main tool I used during editing was the "Razor Selected Clips Tool". This tool allowed me to select parts of the sessions delete them or alter the length of them. This was useful as it allowed me to delete moments of silence to make the show ran smoother, delete um's and other various words that were said while thinking and also allowed me to delete mistakes and re takes of certain sections in the show. All this made for a smoother and more fluent show.  

Music Based Programming

Music Based Programming

Music Based Programming is a playlist built to meet the target audience of a certain radio show. An example of this is BBC Radio 1. They have created a playlist to meet their target audience for the specific shows. The main reason you want your playlist to meet your target audience is that if it doesnt you will lose viewers.

Broadcast Radio

Kiss FMs target audience is 16-40 years and the playlist that is built for this radio show is specifically designed to meet this audience. The main type of music that Kiss FM plays is chart music. This consists of house, pop, hip hop and electro genre of music. Kiss FM also has genre specific shows, these include: Mainroom Mix Session, House of Elise, Dubstep Show and Hip Hop Show. These shows will have different Music Based Programming. The Hip Hop Show will have a playlist built specifically for Hip Hop fans so will include artists such as Eminem, Kanye West, Kendrick Lamar and Jay-Z. Whereas on the Dubstep Show it will have a playlist to match the audience you enjoy Dubstep. The main reason they have different music genre shows to so they can reach out and grab the widest audience possible. Why would they want to reach a wide audience? The increase in listeners increases the chance of advertising opportunities. The more people they have interested in advertising a product or their radio the more chance they have to make profit. So its extremely important that the playlists are selected carefully and with the target audience in mind.

In-store Radio

In-store Radio is what you hear as you enter a shop, for example: clothes shops, game shops and bike shops. They use the same techniques as normal radio. Using their playlist to meet the target audience that buy from their stores. Freestyle Bikes in Crowborough audience has an extremely wide audience. People from the ages of 8 to 70 shop at Freestyle Bikes so a playlist has be carefully selected and the main genre of music Freestyle play is upbeat summer music that gets you motivated to go outside and ride. The reason they would select this type of music is to try and increase sales. The reason that type of music would help sell more products is a summer beat helps bikers get in the mood more summer. It makes them want to buy summer gear, maybe purchase a new bike for the summer or to buy some bling accessories to show off in the summer. It helps get them in the summer mood. This could go for any shop out there but this is what Freestyle Bikes use to encourage customers to splash the cash. Now if Freestyle Bikes played heavy metal music while this could attract a certain audience it most likely wouldn't attract the audience in which Freestyle Bikes sell to. So once again picking the right playlist is essential in In-store radio.

Internet Radio

Internet Radio is typically listened through mobile devices, laptops and PC's. Companies such as Apple have started to implement Internet Radio into their world famous iTunes application. iTunes Radio now its own tab and is being mixed with the music application on the iPhones so you can select various Internet Radio stations to listen to. Instead of using radio waves like the traditional radio stations Internet Radio is streamed and downloaded through the internet.

Staff and student workbook

Staff -https://docs.google.com/presentation/d/1WvhyjtcTj0FOQcVrUXKZv_CwaiFTWRflvxYD1R5SbxE/edit?usp=sharing

https://drive.google.com/file/d/0B2AapWmFn11eeS1TZ2tnX3BENnM/edit?usp=sharing

Student -
https://drive.google.com/file/d/0B2AapWmFn11eemtHR1lBaEMxZGs/edit?usp=sharing

Radio Audience Research Form

https://docs.google.com/forms/d/1tGX9TSzgTIG-uKOWyXvlZ5oQq62RCsccajsCvZXYCuY/viewform

Evaluation

·         How well do you feel you met / achieved the unit brief? Why? – I feel as though I met the brief. The reason for this is that my radio show is 29 minutes long, includes music and speech, also I have included a news bulletin and I feel as though my radio shows meets the audience that I researched for. 

·         What were your strengths and weaknesses on this project? (You can link these to the hard and soft skills needed/used/learned/developed in the project) – My weakness included me not speaking for a couple of seconds making my radio show unbearable without editing it. I think my strengths lay in changing from speech to music. Using tips from hearing radio shows I tried to use the techniques they used from changing speech to music.

·         How suitable was your work for the intended purpose (i.e. as a student show for the college radio) and what makes it suitable? – I feel music wise it fits the purpose as doing the research I did it, revealed that peoples favourite genre of music is hip hop. With the news I tried to include news that would be relevant to my target audience. Doing news that might affect their future I feel met the purpose and made it suitable.  

·         How well did you appeal to / meet the needs of your target audience?  What were your audience's needs and what did you include in your show to meet those needs?  How did you find out what your audiences needs were? – With the music the audience research that I did resulted in the most liked genre of music being hip hop, which was good because that is my favourite genre of music, so I knew what music to play instantly. News wise I tried to include at least one piece that would to relevant to my audience I feel I did that. To find out what my audience wanted, I setup some surveys and got students to fill it in to know what they wanted.

·         Evaluate your work in comparison to professional radio - how does it compare / differ? How you could improve the professionalism of your next demo? – Transitioning from speech to music I feel I did well comparing to a professional radio show. I fi could improve the professionalism on my next demo it would defiantly be the speech. For the speech I would have to make it sound a bit more naturally rather than like a robot. Doing that I feel would make for a more professional sounding show.

Pre production

Radio Codes and Regulation

Regulation & Codes of Practice

A) What are the names of the two companies that licence radio stations to play music?

□ MLA & RPS

X PPL & PRS

□ PPS & PSS

            For a bonus point, what do the above acronyms stand for:

B) Phonograohic Performance Limited

C) Performing Right Society

D) What else do the above companies collect and distribute for music artists/songwriters/publishers? Give money to artist each time song is played.

E) What would happen if a shop / club / radio station didn’t purchase licences from these bodies and were found out by the PRS/PPL? They would get fined.

___________________________________________________________________

F) What is the name of the regulator of the Broadcast and Telecommunications Industries?

OFCOM

G The document that sets out the principles, meanings and "practices to be followed” by the Broadcast industries is called the:

The BROADCASTING CODE

H) Name three of the areas (sections) of the “Code” and two examples of what that section states you cannot do on Radio.

1) Section Two: Harm and Offence. Cannot lie about a competition. Cannot tell someone how to harm themselves.

2) Section Three: Crime. Cannot describe criminal techniques. Cannot broadcast material that could endanger lives or prejudice the success of attempts to deal with a hijack or kidnapping.

3) Section One: Protecting the Under-Eighteens. The most offensive language must not be broadcast before the watershed (in the case of television) or when children are particularly likely to be listening. Offensive language must not be used in programmes made for younger children except in the most exceptional circumstances.